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Practical technical SEO: catching the configuration mistakes that quietly cost traffic. Subscribe via feed.

• Is Cloudflare blocking ChatGPT and other AI crawlers on your site? How to check and fix it

  AI bot settings, managed robots.txt and WAF rules, and how to keep AI search while blocking training.

• hreflang mistakes that send users to the wrong country (and how to catch them)

  Dropped tags, missing return links, wrong hosts, invalid codes and canonical conflicts.

• XML sitemap broken after a deploy? The 7 usual causes and how to check

  404s, HTML instead of XML, half the URLs gone, staging hosts, and what it means in Google.

• How to monitor SEO changes on your site: 5 approaches compared

  Search Console, scheduled crawls, enterprise platforms, lightweight monitors and deploy checks.

• How to check if ChatGPT can see your website (5 tests, 10 minutes)

  robots.txt, CDN blocks, JavaScript rendering, indexing and a real prompt check.

• Does llms.txt matter? An honest look for SEOs and site owners

  What llms.txt is, whether AI search engines use it, and whether it's worth adding.

• AI crawler user agents & robots.txt templates

  Which AI bots do search vs training, and robots.txt templates to allow citations while blocking training.

• Is your site invisible to ChatGPT? A technical GEO checklist

  AI crawler access, CDN bot blocking, JavaScript-only content and structured data: the technical side of GEO.

• Site migration SEO checklist: the config checks that decide whether traffic survives

  What to check before, at and after launch: noindex, robots.txt, canonicals, redirects and sitemaps.

• Canonical tags pointing to staging: how it happens and how to fix it

  How canonical mistakes happen after migrations and deploys, how to audit them, and how to recover.

• X-Robots-Tag: the noindex you can't see in view-source

  How the header works, where it sneaks in (CDNs, servers, previews, PDFs), and how to check for it.

• Accidental noindex: how one deploy wipes your traffic (and how to catch it)

  How staging settings leak into production, how to spot them, and how to recover.